Survey

This is a survey we intend to hand out to teenage girls aged 14-18, we will play our film opening whilst they fill out

Credits for film opening

After finishing our rough draft for our film opening, we struggled on deciding how to properly present our credits, and so in order to gain a better understanding of how other chick flicks have done their credits, we observed the film opening of 'Legally blonde'.  Below is the clip we analysed:



After watching this, we decided on more professional titles for the people who helped out or featured in our film opening, such as 'location manager', 'music supervisor' and 'production designer'. Thus, as a result our credits will look more valid and professional.

We also decided to alternate on when we show our credits, so that they show up at different times and on different positions on the screen. We have decided to go for a more girly font than the one we originally decided on as it helped to reinforce the notion of a stereotypical chick flick.

Cinderella update

This month, as Cinderella comes out in cinemas across the world, Lily James (the main character of the film) in order to promote the film further, has had an interview with Jonathan Ross.

She has also responded to claims of her waist being unnaturally small by saying 'speculation is irrelevant' however she has reportedly admitted that to fit into the corset she was forced to stay on a strict liquid diet as she would not have been able to digest solid food, given how tight the corset was. Some believe this is an unhealthy message to portray to children, especially as the target audience are young girls and teenagers. This prompted the hashtag #boycottcinderella on twitter. 

The mail online published a story on how Kenneth Branagh (the director) has exceeded his highest opening where the film Cinderella made at the US box office $70.1m. 

The daily star website has also released an article on how there is a free pop up exhibition in Leicester square, London containing props and clothes from the new film. (Tickets are available through ticketmaster).  More details are available on the disney website: http://movies.disney.co.uk/cinderella/exhibition They have also suggested the use of the hashtag #CinderellaExhibition

Alongside Swarovsky Cinderella slipper, Jimmy Choo has also released Cinderella-inspired shoes.

Cinderella 2015 Merchandise

MAC Cosmetics released a collection of exclusive, cinderella themed make up. The items all came in blue packaging, following the theme of Cinderella's traditional dress colour.

17 items were available online on February the 26th, and were released in store on March 5th. 

Here are images of a few of the items which were sold:

MAC decided to adapt their best selling products and sell them with the cinderella packaging, ensuring that the collection was successful among usual buyers, as well as fans of the Cinderella film. 

Disney have tried to target an older audience by releasing merchandise with MAC, as they usually stick to releasing merchandise through their various Disney stores. This shows they have a more varied target audience and are perhaps hoping for this film to be even more successful than previous Disney princess films.

Filming

Luckily, the weather improved from last week and we were able to get the remaining shots done on thursday. Although, we had limited time as unfortunately we had to catch a specific train. However this motivated us to get everything done, and not mess about. Using two cameras definitely helped as we had mollie, (samantha in our film) filmed from different angles which gave us more choice between shots when we came to editing everything.

However we had a bit of a dilemma as Mollie forgot to wear her blazer which she is seen wearing in other shots, she had her coat on and so in terms of continuity, our scenes don't add up as one minute she is wearing the coat, and next the blazer. Unfortunately, we had asked for special permission to use the place we did to film the office scene, meaning we can't film her in that location again, this time taking off her coat. We will have to find a solution on how to get around this, however at the moment we are stuck for ideas! 

Filming

On Thursday, we decided to film the last few shots needed for our film opening!
Unfortunately, due to the weather we were unable to get all the shots we needed, however we used our time effectively and managed to get a few useful shots. Below are the storyboards on what we had originally planned to film in the time allocated. The first two story boards we were unable to film however we got the shots needed for the last storyboard.

Case Study: Vertigo Films

Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. Vertigo's mission (as quoted from their website) is to 'create and distribute commercially driven independent cinema'.




Monsters was first previewed in America on 13th March, 2010 at the Southwest Film Festival. However was officially released on the 31st of October, 2010.

The film was nominated for 10 awards and won 9 awards. A majority of these awards were awarded to the director Gareth Edwards who was commended on his work on the special effects of the film which were very technical.

In the Uk, the film in it's opening weekend made £348,577 at the box office and over the subsequent
five weeks, the film managed to gross £954,614 (in the UK).
A critic named Roger Ebert commended Edwards for "evoking ... awe and beauty" and for the creature designs, drawing audience's attention to the special effects.
Furthermore, Jeanette Catsoulis of The New York Times said the film was "wondrously atmospheric" and "effortlessly compelling", and praised Edwards on his "beautiful, otherworldly" visual effects. 

Here is the trailer to the second film:



Here is a helpful web link to a page that has information on how Vertigo decided to distribute and market their film 'Monsters'.

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-monsters.pdf

Vertigo wanted to create a 'buzz' around the film before it's release and draw the audience into the cinemas. They teamed up with the social networking site 'foursquare' which allows members to 'check in' wherever they are and communicate with other users and the venues themselves. The aim was to raise awareness of the cinemas showing the film and generate interest. As the director, Gareth Edwards, went on a UK tour, Foursquare created 'infected zones' in each key city, with volunteers dressed in protective clothing handing out fliers. Fans who logged into the 'infected zones' could win prizes and discounts on their tickets. The increase in awareness of the film was a huge success. This is an example of a film company using the latest technology to attract a target audience. It was also a networking opportunity for vertigo to gain information about their audience from the cinemas.