MAC Cosmetics released a collection of exclusive, cinderella themed make up. The items all came in blue packaging, following the theme of Cinderella's traditional dress colour.
17 items were available online on February the 26th, and were released in store on March 5th.
Here are images of a few of the items which were sold:
MAC decided to adapt their best selling products and sell them with the cinderella packaging, ensuring that the collection was successful among usual buyers, as well as fans of the Cinderella film.
Disney have tried to target an older audience by releasing merchandise with MAC, as they usually stick to releasing merchandise through their various Disney stores. This shows they have a more varied target audience and are perhaps hoping for this film to be even more successful than previous Disney princess films.
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