Cinderella update

This month, as Cinderella comes out in cinemas across the world, Lily James (the main character of the film) in order to promote the film further, has had an interview with Jonathan Ross.

She has also responded to claims of her waist being unnaturally small by saying 'speculation is irrelevant' however she has reportedly admitted that to fit into the corset she was forced to stay on a strict liquid diet as she would not have been able to digest solid food, given how tight the corset was. Some believe this is an unhealthy message to portray to children, especially as the target audience are young girls and teenagers. This prompted the hashtag #boycottcinderella on twitter. 

The mail online published a story on how Kenneth Branagh (the director) has exceeded his highest opening where the film Cinderella made at the US box office $70.1m. 

The daily star website has also released an article on how there is a free pop up exhibition in Leicester square, London containing props and clothes from the new film. (Tickets are available through ticketmaster).  More details are available on the disney website: http://movies.disney.co.uk/cinderella/exhibition They have also suggested the use of the hashtag #CinderellaExhibition

Alongside Swarovsky Cinderella slipper, Jimmy Choo has also released Cinderella-inspired shoes.

Cinderella 2015 Merchandise

MAC Cosmetics released a collection of exclusive, cinderella themed make up. The items all came in blue packaging, following the theme of Cinderella's traditional dress colour.

17 items were available online on February the 26th, and were released in store on March 5th. 

Here are images of a few of the items which were sold:

MAC decided to adapt their best selling products and sell them with the cinderella packaging, ensuring that the collection was successful among usual buyers, as well as fans of the Cinderella film. 

Disney have tried to target an older audience by releasing merchandise with MAC, as they usually stick to releasing merchandise through their various Disney stores. This shows they have a more varied target audience and are perhaps hoping for this film to be even more successful than previous Disney princess films.

Filming

Luckily, the weather improved from last week and we were able to get the remaining shots done on thursday. Although, we had limited time as unfortunately we had to catch a specific train. However this motivated us to get everything done, and not mess about. Using two cameras definitely helped as we had mollie, (samantha in our film) filmed from different angles which gave us more choice between shots when we came to editing everything.

However we had a bit of a dilemma as Mollie forgot to wear her blazer which she is seen wearing in other shots, she had her coat on and so in terms of continuity, our scenes don't add up as one minute she is wearing the coat, and next the blazer. Unfortunately, we had asked for special permission to use the place we did to film the office scene, meaning we can't film her in that location again, this time taking off her coat. We will have to find a solution on how to get around this, however at the moment we are stuck for ideas! 

Filming

On Thursday, we decided to film the last few shots needed for our film opening!
Unfortunately, due to the weather we were unable to get all the shots we needed, however we used our time effectively and managed to get a few useful shots. Below are the storyboards on what we had originally planned to film in the time allocated. The first two story boards we were unable to film however we got the shots needed for the last storyboard.

Case Study: Vertigo Films

Vertigo Films is a UK Film and Distribution company founded in 2002 by Allan Niblo and James Richardson. Vertigo's mission (as quoted from their website) is to 'create and distribute commercially driven independent cinema'.




Monsters was first previewed in America on 13th March, 2010 at the Southwest Film Festival. However was officially released on the 31st of October, 2010.

The film was nominated for 10 awards and won 9 awards. A majority of these awards were awarded to the director Gareth Edwards who was commended on his work on the special effects of the film which were very technical.

In the Uk, the film in it's opening weekend made £348,577 at the box office and over the subsequent
five weeks, the film managed to gross £954,614 (in the UK).
A critic named Roger Ebert commended Edwards for "evoking ... awe and beauty" and for the creature designs, drawing audience's attention to the special effects.
Furthermore, Jeanette Catsoulis of The New York Times said the film was "wondrously atmospheric" and "effortlessly compelling", and praised Edwards on his "beautiful, otherworldly" visual effects. 

Here is the trailer to the second film:



Here is a helpful web link to a page that has information on how Vertigo decided to distribute and market their film 'Monsters'.

http://www.bfi.org.uk/sites/bfi.org.uk/files/downloads/uk-film-council-digital-innovation-case-study-monsters.pdf

Vertigo wanted to create a 'buzz' around the film before it's release and draw the audience into the cinemas. They teamed up with the social networking site 'foursquare' which allows members to 'check in' wherever they are and communicate with other users and the venues themselves. The aim was to raise awareness of the cinemas showing the film and generate interest. As the director, Gareth Edwards, went on a UK tour, Foursquare created 'infected zones' in each key city, with volunteers dressed in protective clothing handing out fliers. Fans who logged into the 'infected zones' could win prizes and discounts on their tickets. The increase in awareness of the film was a huge success. This is an example of a film company using the latest technology to attract a target audience. It was also a networking opportunity for vertigo to gain information about their audience from the cinemas.

Case study: Cinderella 2015

Me and my media studies class have decided to observe how disney decide to advertise and use marketing to spread word about their upcoming film, Cinderella.
The film is set to come out in the Uk on the 27th of march, 2015. Although this is an american film there are mostly english actors/ actresses to be featuring in this film (such as Richard Madden, Helena Bonham Carter, Lily James and Cate Blanchett.

One way in which disney have decided to spread word about the upcoming movie is via social media, as you can see here they have made a twitter account to tweet updates on new trailers, exclusive behind the scenes footage and a countdown on how long to go until the film comes out. 

The first official trailer for the film came out on May 15th,2014 (just under a year before the release of the film), However this trailer did not contain any footage from the film, but just featured a sparkling glass slipper. The second official trailer featured on Good Morning America, which did contain footage from the film and was a minute and a half long. Deciding to feature the trailer on Good Morning America was an effective way of releasing the very first trailer due to the amount of people who watch the show.

In the first 24 hours of the trailers release, the clip on youtube had 4.2 million views, and 33 million views on Facebook (which is the highest views any disney film has ever had). 

Here is some merchandise for Cinderella, being sold in shops ahead of the release date for the film.

http://9to5mac.com/2015/01/07/ihome-disney-2015-cinderella-ipad-iphone-speakers-cases-headphones/

On the 31st of December, a second trailer for cinderella was released, this time previewing more footage for the film in order to excite the target audience once again. This is so that people planning to go see the film do not go months without seeing any advertisements/new trailers, this keeps them interested and eager to go to the cinema once the film is released

Disney Prezi

Here is a prezi me and my class mates made on Disney's four main business segments: media networks, parks and resorts, studio entertainment and consumer products.
Since being founded in 1923, Disney has adapted and evolved to fit the demand and preferences of its audiences, which are forever changing, primarily due to technology changing our everyday life. Instead of falling behind and not keeping up with society, Disney have changed their ideals and aims accordingly to keep up to date.